I wanna be the very best…
… Like no one ever was.
To catch them is my real test,
To train them is my cause.
I will travel across the land,
Searching far and wide.
Each Pokemon to understand,
The power that’s inside.
Do you remember this song?
The Pokémon theme song of the anime series, which was sung by Jason Paige.
The song is enduringly popular while distributing 90s nostalgia. Today, Pokémon could not be more present in our minds.
Pokémon takes the Internet by storm
Glurak the flame-type Pokémon, Kyogre the smasher or Ho-Oh the rainbow-type Pokémon: Already during schooltimes, the Pokémon fever excited the whole world.
As soon as the break time bell was ringing, the happy and lively swapping began.
Some years later, the Yu-Gi-Oh fascination was replacing the huge Pokémon sensation.
Today the Pokémon hype is back.
The starting point for that was on the 6th of July in America when Nintendo released its augmented-reality game Pokémon Go. The story of a viral sensation has just begun and it will affect our lives immediately.
Discover your own world with Pokémon Go
Immerse in the augmented reality: The Pokémon Go game enables players to capture, battle, train and deal with Pokémon.
With Pokémon Go, the different Pokémon characters can be discovered in a totally new and at the same time known world: In your own world.
The borders between the real and virtual world begin to blur. Finally, they enable a completely new gaming experience.
The game encourages its players to discover the own world and at the same time to find Pokémons.
During exploring the own environment, more than hundred Pokémon will appear. However, specific Pokémon species just can be found at selected locations.
For example, a Squritle lives close to the water. Who aims to find water-type Pokémon has to travel to destinations that are close to the sea or lake.
„I see now that the circumstances of one´s birth are irrelevant. It is what you do with the gift of life that determines who YOU are.“ – MewTwo
Japan, New York, and Paris – Inspirational sources for Pokémon Go
A real-world location such as the Hokkaido and Kanto regions of Japan, New York and the city of love, called Paris, have been functioned as inspiration for the fantasy settings in which Pokémon Go takes place.
This means, our real world – mother nature – will be the setting.
Are you ready to get your shoes on, to take your jacket and to step outside?
Are you ready for exploring the real world?
Life will become a daring adventure. From Venusaur, Charizard and Blastoise to Pikachu and many others: Pokémon are out there and your mission is to find them.
While moving around, your smartphone will vibrate to let you know: A Pokémon is nearby. Once you have one encountered, take aim on your smartphone´s touchscreen and throw a Poké ball to catch it.
But be careful, it might run away.
Pokémon Go – More popular than sex
In the meantime, Pokémon has been installed more often than Tinder on all Android devices.
Soon, it will overtake Twitter. On top of that, Users are searching via Google the game Pokémon Go more often than the word sex. On average, Users are spending more time with Pokémon Go as with Snapchat.
Pokémon Go also has brought golden times for investors: The Pokémon stock in Tokio has risen more than 25%.
It´s definite: Pokémon Go takes our breath away and turns the whole world upside down.